AI-NATIVE BOUTIQUE CONTENT STUDIO

We build the machine behind your content.

Eight years with India's top creators taught us what makes content work. We bring that to your channel: strategy, scripting, production, growth — powered by AI systems that get sharper every week.

15M+
Audience managed
100M+
Views driven
3×
Apple Best Podcast
Book a call See the work
Founded by Rishwajeet Singh — content strategist, eight years inside the work
SYSTEM // LIVE
uptime 412d · v.07.42
NOW SCORING guest #042 · finance · 0.94
Worked with 2018 → ongoing · India
Ankur Warikoo
Ankur WarikooYT 6.9M · IG 3.8M
Masoom Minawala
Masoom MinawalaIG 1.4M · Apple #1
Astro Arun Pandit
Astro Arun PanditIG 2.4M · YT 2.46M
The KariGhars
The KariGharsYT 686K · +478% WT
Avinash Mada
Avinash MadaIG 529K · 100K→500K
Freedom With AI
Freedom With AIIG 365K · 0→100K · 90d
Indian Silicon Valley
Indian Silicon ValleyYT 116K
Scaler
ScalerYT 342K · IG 274K
Rocket Health
Rocket HealthIG 96K
01 / The pipeline

Every brief moves through the same machine. Every result feeds back into it.

Strategy, scripting, production, growth — four stages, one loop, sharpened over hundreds of episodes for India's biggest creators.

Brief→ Strategy→ Script→ Produce→ Publish→ Measure→ Learn
01 / STRATEGY

What's going to work, before you commit.

Our models score every direction — topic, format, hook, audience — so you only produce what's going to land. 600+ shipped episodes of pattern recognition behind every recommendation.

Every direction → judged, then measured.
02 / SCRIPTING

Editorial judgment, at studio speed.

Long-form, short-form, podcasts, reels. Multiple variations so you can test instead of guess — written by people who've written for India's biggest creators.

v1 ▰▰▰▰▰▰▰▰▱ 0.91 v2 ▰▰▰▰▰▰▰▱▱ 0.84 v3 ▰▰▰▰▰▰▱▱▱ 0.71 ▶ approved · shipping v1
Weeks of editorial output → in days.
03 / PRODUCTION

Pipelines that keep running.

Video and podcast production end to end. We build a production pipeline that holds up at volume — so your output stays consistent and on time, week after week.

SHOT EDIT COLOR PUBLISH MEAS ep042 · 3 day queue · on track
Apple Best Podcast '25 → built on our pipeline.
04 / GROWTH

The system gets sharper.

Distribution, platform strategy, performance tuning. Everything measured, fed back. The longer we work together, the better it gets.

0→100K in 90 days · 100K→500K.
02 / How we work

Eight years of taste, measured against reality.

Every creative call we make has data behind it — forecasting, audience analysis, performance prediction — so taste never has to rely on gut alone.

01 / TASTE

The taste is ours.

Eight years inside the work — Warikoo, Masoom, and creators who don't take most studios' calls. We know which stories land at scale, when a format has run its course, and what makes someone stop scrolling.

02 / PREDICTION

We predict before we produce.

Our models forecast performance before you shoot — topic, format, hook, emotional register. Every direction has a number behind it, tested against reality.

03 / COMPOUNDING

The system sharpens over time.

Every result feeds back into the model. We build content calendars, guest-selection systems, and production workflows that compound — the longer we run them, the better they get.

03 / Inside an engagement

What working with us actually looks like.

Most engagements run on a quarterly retainer. Here's the rhythm.

Wk 01

Audit + diagnosis

Deep read of your content, audience, platform mix. We come out with a written diagnosis — what's working, what's leaking, what the next 90 days should focus on.

Wk 02–04

Playbook + systems build

We build the content plan, set up the production workflow, and train any AI tooling that helps your specific operation.

Ongoing

Weekly cadence

Mondays: strategy call. Wednesdays: script reviews. Fridays: a numbers + learnings note. Production runs in the background. Anything urgent comes straight to Rishwajeet.

Qtrly

Review

We pull back, look at the numbers, decide what to double down on and what to kill. The playbook is a living document — it gets sharper every quarter.

04 / Who you work with

Founder-led, by design.

A small studio with a short client list. The person who shapes the strategy is the person on your calls.

Rishwajeet Singh — founder of Machine House Media
Rishwajeet Singh
FOUNDER · STRATEGISTBENGALURU
FIELD8 yrs · creator economy
SHIPPED600+ episodes, podcasts & long-form
BEST KNOWNMoney Matters pipeline · still runs
ELSEWHERELinkedIn · @rjrazzle

You work with Rishwajeet. Not an account manager. Not a coordinator.

  • Direct
    Rishwajeet personally built the AI pipeline behind Money Matters, the content intelligence system behind Masoom's podcast, and the growth strategy behind every client on this page. The person who built the system is the person on your calls.
  • Boutique
    We work with a handful of creators at a time. That's not a limitation — it's the product. We say no to most inbound so we can say yes properly. Every client gets the level of attention that produced Apple's #1 podcast for women in India.
  • Neither/nor
    A consultant gives you advice and leaves. An agency gives you a team you've never met. We're neither. You get one person's judgment — with systems behind it that let that judgment reach further than a solo consultant ever could.
05 / Case studies

Two seven-figure audiences. One playbook.

Both built around the same idea: a strategist's call, supported by systems that scale the work.

Ankur Warikoo
STILL RUNNING · YR 02

Ankur Warikoo

Money Matters — India's #1 finance podcast
YT 6.9MIG 3.8MLI 2.4MX 650K

Every week, thousands of people submit financial stories hoping to appear on the show. The team spent days manually evaluating every single one — and even then, the best stories slipped through.

We built a two-layer review workflow — demographics first, then editorial scoring — that combines the team's judgment with a model trained on what's actually resonated on Money Matters. What took days now takes under 60 minutes.

Two years in, it still runs without us.

Read the full case →
VIEWS ON SHOW
40M+
FOLLOWER GROWTH
9M→13M
↑ 4M total, all channels
APPLE BEST
2×
#1 finance podcast, India
WORKFLOW BUILD
4d
~60 min/wk runtime now
Stack
demographic filter editorial scoring strategist sign-off production handoff weekly perf note
Masoom Minawala
SCORING EP 048

Masoom Minawala

The Masoom Minawala Show — India's #1 podcast for women
IG 1.4MYT 132KX 15.2K

We built a content intelligence system that codes every episode across 12 editorial dimensions — topic, authority type, emotional register, specificity — and uses prediction models to forecast performance before a single frame is shot.

The system tells us which guests, which angles, which packaging will work. That's how you grow a podcast to Apple's #1 for women in India and 35M+ views in under a year.

Read the full case →
LIFETIME VIEWS
35M+
SUBSCRIBERS
70K→140K
↑ 2× inside a year
RANK
#1
Apple Best Podcast '25
TOP IG REACH
3.5M
single piece, organic
12 dimensions
topic authority emotional register specificity hook type guest archetype packaging runtime release window tone format subject novelty
06 / More work

A short roster of serious operators.

Different categories, same machine — judgment up front, tools we built ourselves behind it.

Rocket Health

Rocket Health

Strategy, scripting, production & editing
IG 96KYT 8.2K
2 SLOTS · 2026

Your channel here

Two slots open this year. Worth a conversation either way.
Apply
07 / Common questions

Direct answers, no sales script.

Q.01Who should work with Machine House?+
Creators, podcast hosts, and personal brands at any stage. We launch new channels from scratch — Freedom With AI went 0→100K in 90 days — scale mid-tier creators, and build systems for established names (500K+) who want their operation to run without them. If you're serious about the work, the starting line isn't the gate.
Q.02What makes you different from other agencies?+
Three things. We forecast what'll work before you make it — prediction models trained on real performance data, not gut. You work directly with the founder, not a team you've never met. And we take a handful of clients on purpose — depth, not a content farm.
Q.03Be honest — are you just using ChatGPT to write my scripts?+
No — and you'd catch us in a week if we were. Here's how scripting actually works with us: our prediction models call what's worth making — the topics, hooks, and angles that will land, trained on real performance data from creators like Warikoo and Masoom. Then writers who've scripted for India's biggest creators write it, using AI as a power tool, not an autopilot. ChatGPT can draft anyone a script; we tell you what's worth scripting in the first place — and a human shapes every line.
Q.04What does a typical engagement look like?+
Most engagements are quarterly retainers. Week one we audit your current operation. Weeks two through four we build the playbook and the systems behind it. From there it's a weekly cadence — strategy calls, script reviews, production support, performance check-ins. We'll send a written proposal after the intro call with scope, timelines, and price specific to what you're building.
Q.05How do you decide who to take on?+
We say yes to a small fraction of inbounds. We look for two things: traction we can compound (not channels we'd have to invent), and a creator who's serious about the work. The rest is taste and chemistry. Most fits are clear inside the first ten minutes of the intro call.
Q.06Do you work with creators outside India?+
Yes. Our roots are in the Indian creator market, but the playbook travels — we work with English-language creators anywhere, whether they're building for an Indian or a global audience. Geography isn't the blocker; fit is.

Whether you're launching something new or scaling what already works — let's figure it out together.

30 MIN · NO OBLIGATION · BRING A BRIEF
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